I believe that of all of the kinds of photographs a person can have of themselves, none is more important and useful than a good headshot. The quickest way to communicate something or to convey information about someone is through a visual medium because it is immediate and bypasses the conscious mind and goes right to the subconscious which is quick often where feelings are triggered that play a much bigger part in how people process information than they are willing to admit.
Through the tilt of the head or the look in the eye or the degree of a smile aka. micro-expressions, the face can be a powerful source of information about a person and their current state of mind. Therefore, if a headshot is ever necessary in order to accomplish something then it is best to have one that conveys the personal qualities that are advantageous.
Most people have many dimensions, but not all of them are helpful in every circumstance. It's important to know what needs to be conveyed and how that can be accomplished in order to create some headshots that are likely to achieve whatever objectives a person might have.
For some purposes you may want to convey your affable and goofy side whereas for other purposes maybe your smart, competent, professional side would be best. Within those two extremes there are many subtle variations that might be better yet. It takes some work but it can pay off in the end. That said, it is important to avoid misrepresenting oneself as that may not be in one's best long-term interests.
During a headshot session with us you will be coached on how to generate looks to convey the qualities that were determined as desireable and a variety of expressions will be captured from which the most effective one's can later be selected.